Sir|Madam
digital content and design manager
“With a strong focus on domesticity and entertaining, Sir|Madam evokes classic
motifs and historical references in an easy, modern way. The products are designed
to be timeless, and to marry well with a range of styles in today’s eclectic interiors.”
I started working with Sir|Madam through my work with Aesthetic Movement. I did product design and product development with them, product packaging, their seasonal catalogs, managed their social media, planned and participated in their product photoshoots, designed and programmed their newsletters, and managed their websites, both sirmadam.com and their ecommerce site shopsirmadam.com.
Culinary Herbs Tea Towel
Legumes Tea Towel
One of my favorite projects to work on was the S|M tea towels. I hand-drew, designed, and assisted in photographing the Culinary Herbs tea towel. I also loved designing and researching the Legumes tea towel.
Completing the seasonal catalog was always incredibly rewarding. I loved seeing all of the product development we did transform into purposeful design objects that were then beautifully captured by Kate Sears and laid out thoughtfully in the catalog. The catalog being over 500 pages definitely added to the design challenge but made it all the more gratifying once it was done.
View the SS24 catalog here.
When S|M has a sale on shopsirmadam.com I design newsletters to promote the event, program them in Mailchimp, and share them with S|M’s customers.
Browse a few past newsletters below:
